Are Blogging Sites Threatened by Social Media?

Apparently recent past indicates a decrease in the quantity of blogging sites found on the internet. Various reports infer that the increase in social mass media use is the that folks are replacing their blogging attempts and visits with interpersonal media use. The questions are raised whether or not in fact the blog platform itself is being pushed aside in favor of social multimedia sites. On the surface it seems these questions may be valid but a better look shows that comparisons between websites and online communities might not exactly be totally justifiable or exact.

Current claims are that social media use is ‘siphoning’ away blog traffic thereby leading to the eventual demise of websites as we know them. The question this is how can this be true when it appears that sites and social sites provide fundamentally different purposes? Authentic enough these sites both are social gathering places however comparisons end at that point. 

Here are 3 fundamental distinctions that can be found when you compare the goal and characteristics of the blog platform to that of online social sites.


Blogs are highly focused where social sites has little if any focus other than to exchange everyday chit chat. Now this is to not belittle community media sites but their purpose is for simply socializing without having major target towards a single theme or topic.

However sites are created around a particular matter after which the target is maintained. In reality if the blog was to alter or lose its focus it will also lose its readers. Folks are attracted to a blog platform for what it is all about of course, if the information they find there is certainly of use they will continue to return.


The purpose of a blog is to educate and inform its readers. To do so a blog platform must maintain a strict adherence to the subject matter it has determined itself with. Interpersonal sites have no such constraints insofar as any subject matter.

The goal of social sites is to make available an area for folks to gather. The content available on most social media sites is not set but somewhat it is chosen by participants and subject to immediate change on a regular basis.

Educational Value

Sure you can make up helpful teasers from social media sites but that occurs in addition. The main intent of a blog is to share useful information with readers who in return also contribute their own by leaving comments at the site.

Claims that online blogging sites are slipping by the wayside in favor of an increase in social media use might not exactly be totally appropriate. Although a blog program and a social press site both function as online social gathering sites they appear to help different purposes. The critical distinctions between these 2 sites as discussed above indicate a mutually exclusive and ongoing need for both.

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